Learn

The caddie mindset, on and off the course.

Caddie wisdom for every golfer — short essays on the decisions that move a number, two books for the bag, weekly letters from the loop, and the story behind the brand.


Three caddie reads before you tee off

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Read deeper

Books

The Caddie Ching: 64 Fairways

Sixty-four short reads — one for each hexagram of the I Ching — built for the mid-handicap golfer. Keep it in the bag.

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Letters

Letters from the Loop

A second book of golf-grounded reflections from The Mad Caddy — letters walked, not delivered.

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Blog

Notes from the back nine

Short essays on the decisions that actually move a number — club selection, course management, and the quiet mental game that decides most rounds.

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M19

M19 isn't really selling golf. It's selling proximity.

The invitation is to stand on the first tee with people already playing the game at the level you want to reach in golf and business.

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Our Story

How Caddie Ching came to be

BG Jones & Co grew out of a thousand loops, an old Marine challenge coin, and the I Ching. Read the long fairway.

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